About Me

Hello, my name Sophie White and I am a woman who likes to help people get things done.

I have a career spanning 25 years in sales and marketing, communications and event management.

Broad experience, most recently, in the health, education, and not for profit sectors, following a sales career in the retail and wholesale fashion industry. As well as successfully managing my own businesses; White & White, Primrose Design Market and my most recent passion project, Bark & Wags.

Bark & Wags was launched In August 2020, and is an Australian lifestyle brand for dogs available online to purchase and in selected Melbourne stores.

When I’m not working, I like to relax with my husband, three boys and dog, Otty. We are an active bunch who enjoy our home on the Mornington Peninsula. I am passionate about design, dogs, fashion and food.

“Sophie is professional and fun to work with, she always has a smile and nothing was too much trouble.”

vendor, PRIMROSE FAIR
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