About Me

Hello, my name is Sophie White, and I enjoy helping people get things done. 

My experience spans 28 years in sales and marketing, communications, event management, fundraising, and community engagement. In addition, with broad experience in the health, education, and not-for-profit sectors, following a sales career in the retail and wholesale fashion industry. On the side, I have kept my creative juices flowing by successfully managing businesses, White & White, Primrose Design Market, and my current passion project, Bark & Wags.

Bark & Wags was launched In August 2020 and is an Australian lifestyle brand for dogs available online and in selected Melbourne stores.

I also love to relax with my husband, three boys, and our puppy when I’m not working. We are an active family who enjoys our home on the Mornington Peninsula and traveling. 

I am passionate about design, making items to fill my creative jar; I love kind and funny people and enjoy helping people grow what starts off as a seedling idea into a successful business and brand.

“Sophie is professional and fun to work with, she always has a smile and nothing was too much trouble.”

vendor, PRIMROSE FAIR
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